As often happens, anything comes from an idea. The idea to create a new product fine, fresh and flexible to the trends and to the customer needs. We thought to give birth to Ethos, a Veneran division. The same etymology of the word traced the leading guide to our philosophy and marked the starting point, the point zero from which our collection started.
Ethos, in fact, is a Greek word that originally meant “the place to live”: which can be also translated as “starting place”, “appearing”: “disposition” and, from that, also “character” and “temperament”.